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When spending becomes investing

By:  manulift 
29 December at 10:53AM 

Facing the diversity of machinery available on the market, it is tempting to only evaluate pricing to make a choice. When considering a sector under standards and regulations, thus where short term quality, performance and life cycle are standardized, price often becomes the only variable.

But when looking at telehandlers, where almost no regulations exist, how can one knows if he is paying the right price ?


As Mr. Jean-Yves Paradis, from Construction Jean-Yves Paradis, noticed, some calculations and compariisons allow to rapidly know if the purchase of equipment is an expense or an investment.

When buying, you have to see beyond the selling price:

  • What is the life cycle of the new machine: 5, 10 or 15 years ?
  • How much will cost maintenance and repairs?
  • What will be the savings on work sites generated by the new automation?

After considerations, equipments with the lowest selling price are often the most expensive ones on a mid or long term basis.

General contractor with men on site, in the region of Rivière-Du-Loup, Mr. Paradis knows well elements to be considered when it's time to invest in his company via new equipment. Already owner of a Merlo Panoramic 38.14, he is familiar with the advantages and the savings that bring equipment with greater maintenance intervals at lower cost, consuming less fuel and requiring almost no repair.

When it was time to purchase a second telehandler, Mr. Paradis did not hesitate and chose Merlo one more time.


So, Construction Jean-Yves Paradis acquired a Roto 45.21 Classic. The Roto was invented by Merlo in 1991 and the Classic range offers all the benefits of rotation and is designed due to its simplicity of operation, for a multi-operators use.

This model, however more expensive than the Panoramic models, will bring more productivity and more savings to this flourishing company. The slewing brings more efficiency and its movement capacity allows to always be near the working zone. Able to cover an area of 118' in diameter without moving the machine, the Roto 45.21 Classic is Merlo's most recent high productivity rotative model. With its 9,900 lb lifting capacity and its 69' of height, it allows workers at Construction Jean-Yves Paradis to load/unload, to clean, to store, to do handling faster and in a safer way because all "back and forth" movements are eliminated due to rotation.


Furthermore, Mr. Paradis will give the tempo to his sub-contractors by supplying them as the work goes on and eliminating down time, will have lower rental fees (boom truck, nacelle (with its high capacity basket), etc.), lower costs related to accidents, increase work rhytm and at the same time the productibity and facilitate the respect of delays.

Mr. Paradis calculate that a 3% of productivity increase, due to the Merlo Roto, will generate more than $100,000 in savings over 5 years for a team of 6 men. This is why Mr. Paradis decided to invest in a Merlo Roto 45.21 Classic knowing that above mentionned savings do not include maintenance and fuel economy possible with Merlo.

The 360 degrees vision, full anti-torsion chassis built with the exclusive Ring of Steel TM, Class 1 hydrostatic transmission and compatible with the 90 Merlo's attachments are just some of Merlo's unique features that workers and partners of Construction Jean-Yves Paradis can appreciate everyday.

Manulift EMI, with branches in Toronto, Montreal and Quebec City, is a Canadian importer of the Merlo products. Manulift EMI is proud to offer these innovative telehandler products to Canadian entrepreneurs.

The high demand for the Merlo product is clear with more than 700 units sold in Canada in the last six years. Merlo is the telehandler world leader with pure innovation since 40 years. With 28 units produced every day, Merlo is the most demanded telehandler brand worldwide.

For more information about Merlo's products or regarding Manulift, do not hesitate to communicate with Manulift at info@manulift.ca or to visit their website www.manulift.ca

Jonathan Ledoux
National Marketing Director
Manulift EMI Ltd
Tel.: (450) 652-5550 Ext. 330
Tags:   Merlo, Manulift, Construction Jean-Yves Paradis, Roto 45.21 Classic