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Merlo: how to gain the competitive edge

By:  manulift 
29 June at 02:35PM 

Eric Lemire Enterprises specializes in erecting structural steel and miscellaneous metals for major building projects. Well know in the National Capital area, they participated to the construction of many projects such as the Corel Center (home of the Ottawa Senators Hockey Club), the American Embassy in Ottawa and the Regional Distribution Center in Winnipeg.


Since its foundation in 1993, this company has known a yearly growth of more than 100%. What is their key to success? They value a quality service, a certified workforce and health and safety but moreover, they are constantly devising to upgrade their existing equipment for safer and more efficient working conditions.

When they learned that they will participate to the construction of the brand new Convention Center of Ottawa, they knew it would be no easy task: the building is surrounded by many busy streets, located at 100 m (325') of the Rideau Canal and city regulation is very strict regarding how much you can encroach in the street.

Mr. Lemire examined different traditional high capacity lifting equipment such as tower crane and boom truck and every brand of telehandler. Only one could respect city regulation and allow high productivity: Merlo Roto 40.25MCSS. It is very impressive to see such a compact machine accomplish the same work as traditional lifting equipment, thanks to its movement capacity allowing it to always be close to the work area.

With this particular project, the competitive edge are the independent outriggers (with infinite possibilities of deployment) of the Merlo Roto 40.25MCSS.

This characteristic, unique to Merlo, allows to operate with outriggers partially extended, to place the machine next to a wall or to work in narrow streets, but in complete safety since the stability envelope is automatically recalibrated, in real time, depending on the position of the load.

To maximize all the potential of this machine, Eric Lemire Enterprises also acquired various attachments such as a 4.5 m (15') slewing platform (800 kg (1,760 lb) capacity), a telescopic crane boom without capacity loss, a 2.5 m & 4.9 m (8' & 16') JIB and a side swing carriage.


?With investments in our workforce and our equipment, allowing us to increase our performance ratios on an on-going basis, we foresee an increase of our annual sales revenues by 20% for the next few years? said Mr. Eric Lemire

With its 4,080 kg (9,000 lb) lifting capacity and 25 m (82') of boom and offering a 100' work zone coverage without moving the machine, the Roto 40.25 MCSS is unique in its category. Fuel efficient and able to reach a 40 km/h speed, it has all the characteristics that make Merlo famous (360 degrees vision, full anti-torsion chassis built with the exclusive Ring of Steel?, class 1 hydrostatic transmission).

Manulift EMI, with branches in Toronto, Montreal and Quebec City, is a Canadian importer of the Merlo products. Manulift EMI is proud to offer these innovative telehandler products to Canadian entrepreneurs. The high demand for the Merlo product is clear with more than 650 units sold in Canada in the last five years. Merlo is the telehandler world leader with pure innovation since 40 years. With 28 units produced every day, Merlo is the most demanded telehandler brand worldwide.

For more information about Merlo's products or regarding Manulift, do not hesitate to communicate with Manulift at info@manulift.ca or to visit their website www.manulift.ca

Jonathan Ledoux
National Marketing Director
Manulift EMI Ltd
Tel.: (450) 652-5550 Ext. 330
Tags:   Merlo, Manulift, Eric Lemire Enterprises, Roto 40.25 MCSS