On May 29 th , for the grand opening of new offices in Varennes, Manulift took things to the next level and invited famous boxer Lucian Bute, IBF World Champion, and Pierre Bouchard, former NHL player and winner of five Stanley Cups and major farmer on the South-Shore of Montreal, to come and meet the 300 customers present at the event. Mr. Bouchard took the time to try a Merlo Multifarmer; unique model which combines the telescopic boom, three point hitch and a hydraulic PTO. Mr Bouchard immediately realized the impact this machine could have on his farm.
Mr. Bouchard rented the Merlo Multifarmer with a bucket and a basket to paint his buildings' roof and to trim trees: he fell in love! Multifarmer went from "nice equipment" to "a must". No longer able to picture himself working without this equipment, he bought the Multifarmer.
Manulift's Marketing Department jumped on the opportunity and asked Mr. Bouchard to become Manulift's Spokesman. Pierre Bouchard will then join the team during trade shows and other public events. " We could not hope for a better spokesman; Pierre Bouchard is delighted by Merlo and will be able to share his experience during shows. It is a real honour for Manulift to be affiliated with such an individual" said Mr. Jonathan Ledoux, National Marketing Director for Manulift.
Manulift EMI, with branches in Toronto, Montreal and Quebec City, is the Canadian importer of Merlo products. Manulift EMI is proud to offer these innovative telehandler products to Canadian entrepreneurs.
The high demand for the Merlo product is clear with more than 550 units sold in Canada in the last five years. Merlo is the telehandler world leader with pure innovation for 40 years. With 28 units produced every day, Merlo is the most demanded telehandler brand worldwide.