Agricultural Business Development – Red Deer

  • Published 17 February 2023
  • Langdon
  • Full time - Day

Reporting to the Sales Director, the Agricultural Business Development Representative’s mandate is to promote Manulift products and increase its presence through the Agricultural sector. Your role will be to cover, in a structured manner, the territory as a whole including farms and agricultural operations, and to directly meet the potential clients.

The Agricultural Business Development Representative is an enthusiastic person who will become the reference in his field, who thrives on results, and who’s an expert in developing new markets.

We are the Canadian leader in telescopic forklifts and are experiencing significant national expansion. Working at Manulift means joining a team of enthusiasts and seeing that your daily actions have a direct impact on the success of the company. We are known for delivering innovative solutions that maximize the productivity and profitability of Canadian businesses.

Department: Sales

Territory: Alberta

Main responsibilities:
  • Execute direct sales to farms and agricultural operations in rural regions;
  • Gain the majority of the market shares on your territory;
  • Open new accounts and look after the existing ones;
  • Cold calling and visiting new customers in targeted market segments;
  • Rigorously follow up on each customer;
  • Ensure customers satisfaction and involve other departments when needed;
  • Complete and update the CRM database.
Experience & Desired skills:
  • Ability in business development (prospection, cold calls);
  • Minimum of 3 years of experience in a similar position;
  • Experience in the agricultural sector (selling equipment, attachments, or other related products);
  • Reached and exceed sales objectives (proven track record);
  • Self-driven and highly motivated;
  • Outstanding communication, organizational, and time management skills;
  • Valid driver’s license.

Why Manulift?

  • A solid industry, operating in several growing markets;
  • Virtual Medical Services 24/7 (EQ Care), group insurance and RRSP;
  • Flexible hours and days of personal leave;
  • Corporate clothing (winter coat, jacket, shirts, etc.);
  • Membership credit for a gym or a physical activity;
  • Generous referral bonuses (between $ 1,500 and $ 5,000 depending on the position);
  • Free parking;
  • Career advancement opportunities across Canada.

Do you fit the Manulift profile?

The strength of the Manulift family is based on values and a common vision shared by all employees. We hire people who, like us, aim for the highest standards of quality and want to always do better.

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The desire to advance and make an organization grow, to create a shared success and map out their career path.
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Dedicated to their team and their customers, prepared to get involved for the success of everyone around them.
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Makes the expected effort and more, is not afraid to get ahead of things in their tasks and everyday work, to propose new ideas and challenge the status quo.
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Ability to learn from others, to observe and, above all, to find their own solutions when necessary.
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Never gives up and seeks the best solution for themselves, their team and their customers.
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Thrives in their tasks and duties, wants to learn and grow to gain experience and knowledge every day.


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*Please note that only those who are selected for further consideration will be contacted.

*Use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.