Business Development – Halifax

  • Published 17 February 2023
  • St-Augustin-de-Desmaures
  • Full time - Day

Reporting to the Sales Manager, the Business Development Representative will promote and sell the equipment offered by Manulift. Recognized for being very demanding in the selection of their sales forces, our territory managers have in their hands’ unique products with high added value that has propelled the company to a national level. These products optimize the profitability of entrepreneurs in industries, agriculture, and construction.

We are looking for a hard-working, motivated, organized, quick-witted Business Development Representative to cover the Maritimes territory. The candidate remuneration is linked to clear objectives and is not capped.

We are the Canadian leader in telescopic forklifts and are experiencing a significant national expansion. Working at Manulift means joining a team of enthusiasts and seeing that your daily actions have a direct impact on the success of the company. We are known for providing innovative solutions that optimize the productivity and profitability of local businesses.

Department: Sales

Main responsibilities:
  • Establish new accounts through cold calling prospects, and create a client list;
  • Daily territory management; maintain strong relationships with clients through visits to the customer’s job sites;
  • Plan and organize business strategies to achieve desired results and exceed goals by selling equipment;
  • Prepare and present business cases to demonstrate the benefits and the potential saving (ROI), to key decision-makers;
  • Identify customer needs and react appropriately, while understanding market conditions and local competitor pricing;
  • Use the sales database in the CRM to ensure that the information is updated daily;
  • Carry out after-sale follow-ups.
Experience & desired skills:
  • Minimum of 3 years of experience in field sales/outside sales position;
  • Good knowledge of the industry and its heavy equipment;
  • Demonstrated ability to grow market shares;
  • Results-focused;
  • Solid communication and interpersonal skills;
  • Excellent negotiation and influencing skills;
  • Strong planning and time management abilities;
  • Experience using a CRM;
  • Valid driver’s license.

Why Manulift?

  • A solid industry, operating in several growing markets;
  • Virtual Medical Services 24/7 (EQ Care), group insurance and RRSP;
  • Flexible hours and days of personal leave;
  • Corporate clothing (winter coat, jacket, shirts, etc.);
  • Membership credit for a gym or a physical activity;
  • Generous referral bonuses (between $ 1,500 and $ 5,000 depending on the position);
  • Free parking;
  • Career advancement opportunities across Canada.

Do you fit the Manulift profile?

The strength of the Manulift family is based on values and a common vision shared by all employees. We hire people who, like us, aim for the highest standards of quality and want to always do better.

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The desire to advance and make an organization grow, to create a shared success and map out their career path.
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Dedicated to their team and their customers, prepared to get involved for the success of everyone around them.
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Makes the expected effort and more, is not afraid to get ahead of things in their tasks and everyday work, to propose new ideas and challenge the status quo.
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Ability to learn from others, to observe and, above all, to find their own solutions when necessary.
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Never gives up and seeks the best solution for themselves, their team and their customers.
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Thrives in their tasks and duties, wants to learn and grow to gain experience and knowledge every day.


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*Please note that only those who are selected for further consideration will be contacted.

*Use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.