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Manulift is going west

By:  manulift 
02 June at 06:18PM 

Manulift EMI, the Canadian importer of Merlo innovative telehandlers, has recently concluded three major dealership agreements in Alberta. This will allow Merlo's agricultural as well as construction products to be available across the province.


Manulift EMI, the telehandlers leader in Eastern Canada, is now heading West with a significant expansion plan for 2010. The company will achieve this project by strategically targeting and signing dealership agreements with dynamic business established and recognized in their respective region for the quality of their goods and services.

With this philosophy, Manulift EMI recently concluded a deal with:

  • K&M FARM EQUIPMENT based in Westloct and Barrhead.  Because of the liability of the machinery and all the unique features, Merlo is now their exclusive telehandler product line. They will offer the agricultural and construction lines, including the very productive Merlo ROTO. www.kmfarm.com

  • EDMONTON KUBOTA based in Edmonton .  The productivity increases Merlo products are bringing on worksite guarantee their success in the Edmonton area. Edmonton Kubota is so confident that a new Senior Sales Representative in construction was hired and affected only to the Merlo telehandlers. www.edmontonkubota.com
  • N IEBOER FARM SUPPLIES based in Nobleford, near Lethridge .  Company is now offering the Merlo agricultural product line including the powerful Turbofarmer and the unique Multifarmer. This machine is the result of the perfect fusion between a telehandler and a tractor; its 20 ft of boom, the 3 points hitch and the PTO at the rear make it the most versatile agricultural machine on the market. Nieboer Farm Supplies is very confident of the success of Merlo products in their region. www.nieboerfarmsupplies.com
  • STOLTZ SALES & SERVICE: their three branches of Elmira, Listowel and Mildway have the exclusivity of selling Merlo agricultural telehandlers in the Mid Western Ontario region. Case IH dealer since 1978, they had been considering Merlo in order to respond to the increasing demand for telehandler in agriculture. www.stoltzsales.com 

Discussions with new potential dealers are in progress in Alberta and British Colombia, representing to this day 25% of annual sales growth.

In order to ensure the growth and to support new dealers, a start up plan has been jointly established with all the Manulift EMI departments. The plan includes a 90 day period during which Manulift EMI is providing the tools and training for the sales, parts and mechanics departments. Afterwards, the new dealers will be able to operate the Merlo franchise autonomously along with the continuous support and expertise of Manulift EMI.

A variety of models have already been delivered to the new dealers including rotating (ROTO) and Panoramic models for construction as well as the Turbofarmer and Multifarmer models for agriculture. Due to the exclusive technologies and patents of Merlo models, more than 650 machines have been sold in Canada since 2004. Class 1 hydrostatic transmission, full anti-torsion chassis built with the exclusive Ring of Steel TM , low fuel consumption, compatibility with more than 90 attachments and powerful hydraulic systems are just some of the traits that Albertan will be able to appreciate in the months to come.

Manulift EMI, with branches in Toronto, Montreal and Quebec City, is a Canadian importer of the Merlo products. Manulift EMI is proud to offer these innovative telehandler products to Canadian entrepreneurs. Merlo is the telehandler world leader with pure innovation since 40 years. With 28 units produced every day, Merlo is the most demanded telehandler brand worldwide.

For more information about Merlo's products or regarding Manulift, do not hesitate to communicate with Manulift at info@manulift.ca or to visit their website www.manulift.ca

Jonathan Ledoux
National Marketing Director
Manulift EMI Ltd
Tel.: (450) 652-5550 Ext. 330
Tags:   Merlo, Manulift