Roofing specialist B-Serra & Sons Roofing boosted their production and efficiency with a Merlo Roto

A second-generation company firmly established in the Greater Toronto Area, B-Serra & Sons Roofing has enjoyed considerable growth since its startup in the roofing business more than 30 years ago. Tiago Serra, company vice-president and son of the founder, said:

“Our environment is both dynamic and anything but routine, but it’s also a very unpredictable and weather-dependent field. Therefore, we need to work harder and find innovative solutions to raise our efficiencyand constantly do better to make the most of our working hours and related costs. “

Thinking and acting differently to enhance productivity

This thinking led the company to make a positive change at several levels by acquiring a Merlo Roto 50.30 nearly two years ago. With this new super-versatile tool, the team can now replace multiple equipments by combining their efficiency  and functions into one single machine. Tiago highlights this when discussing the greatest advantages of his new machine:

“All the tasks formerly required a specific device, but with the Merlo, we can now combine all our needs and meet them with a single machine. “

This is an enormous saving for the team, allowing them to respond more effectively to the many requests from customers:

“Time is money, so when it takes a certain amount of time to set up several machines such as a boom truck and a lifting appliance, it’s less profitable for us and for the customer, too. With the Merlo, it’s safe to say that we have cut this set-up time in half on our work sites. “ – Tiago Serra, Vice-President B-Serra & Sons Roofing

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Compact, efficient and easy to use, even remotely!

The work sites on which B-Serra & Sons Roofing operates are not always the most generous in terms of space nor the easiest to move around in. A boom truck simply cannot enter many of them. With a Merlo Roto, space is not an issue. The machine is so compact and easy to manoeuvre that even the smallest spaces are accessible.

Moreover, remote radio control provides visibility in its operation so the operator can perform all his tasks without needing another employee at his side to guide him:

“These many remote features are the biggest advantages of buying a Merlo. They are easy to use and save us two or three men on the work site. “

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More opportunities through an all-in-one

The key point of their purchase can be summed up very simply: versatility! The Merlo Roto 50.30 design presents many advantages to both increase efficiency and help them cut costs. The fact that they no longer need to rent common equipment drastically changes the situation on site. Moreover, since the machine belongs to them, they no longer have to worry about downtime or involuntary stops due to weather, they do not pay for nothing.

“The reason B-Serra decided to buy a Merlo and choose Manulift was in large part because we saw work sites continuously shrinking and our crane trucks often couldn’t even access them anymore. The Roto is so compact that we can move about almost anywhere on a work site, and once the stabilizers are in place, we have 360 degrees of access to the building. We couldn’t wish for a better feature in our work! “ – Tiago Serra

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When you purchase a Merlo 50.30, you benefit not only from the machine itself, but also from Manulift's experience and all the support it offers. When it comes to safety, it is these two aspects combined that give you complete peace of mind. The machine itself is very safe and, above all, eliminates many manual tasks on the job site. Take, for example, Merlo's unique anti-tipping system. It's a way to adequately protect employees by providing them with the best tool for the job.

Manulift's safety services complement all of this, as the team acts as a trusted partner in case of problems or questions. This is a point that is emphasized by the B-Serra team:

“The service offered by Manulift is simply excellent, one of the best I've experienced to date. The company is always there to help or troubleshoot. All of their employees are dedicated and answer our questions when we call them, which is a big plus for us.”

As Tiago Serra mentions, the experience with their Merlo rotating telehandler has been positive across the board. Not only can all of his employees operate the machine without requiring lengthy and complex training, but it also allows his team to save a tremendous amount of time and perform higher quality work much more easily, ultimately benefiting customers.


“We've had our Merlo 50.30 for two years now, and since day one, I've been telling myself that it's the best purchase I've made for the team and the company. With the savings and headaches it saves us, it's really the machine that all roofers should have.”
 

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