Rooke Farms – How a passion for Merlo transformed an owner into a dealer

Dealership opening

When Daniel Rooke and his family immigrated from the UK to Manitoba in 2013, two things were coming along with them; a tractor and a Merlo.  The tractor came along since Daniel, his wife Penny and their children George and Alice, tenant farmers in England, had just sold their businesses to come to Canada to operate their very own family farm.  The Merlo came along for the same reason but also because the machine, the brand and the passion for both have been with Daniel for over 30 years. Along with their family cattle operation, they also created a custom farming business, bringing their expertise and four Merlo telehandlers to farms across Manitoba. 

Rooke 2merlos stills 09 scaled

Custom farming

Through their custom farming business, Daniel has visited and worked on countless Canadian farms. These experiences, coupled with his decades-long farming experience across two continents have given him a better grasp of how they operate and especially how a Merlo telehandler, a mainstay on European farming, can absolutely help his clients save money and be more productive in their daily operations. This is in part what motivates him in being a Merlo dealer; the ability to improve the operations and therefore the lives of his fellow farmers. 

“We love them, we respect them because of the power and the money and the efficiency it brings to our operation everyday.”

Rooke logoonmachine stills 12 scaled
  • Rooke portrait stills 17 crop scaled